dras knowledge

Wednesday, March 03, 2004

"Supreme Greens" plug on KSL morning show

G&A:

I am both saddened and sickened to hear my favorite morning hosts on the most credible news station giving eyewitness-like (albeit commercial) testimony of the unscientific, unfounded, dubious, and mostly nonsensical claims of health benefits associated with the Supreme Greens product.

Promoting this quackery is detrimental to your program and KSL. It truly compromises your integrity of anything you now promote, and reduces the credibility of any opinion you share on the air. Much worse, think about those who believe your words about this product in the hopes it actually will do what you claim.

Both of you should have at least stopped to question with common sense all of the gushing health statements you read about this product. Will a little green pill actually substitute all the health benefits of 5 vegetables? Will it make you loose weight? What actually (at the plasma or cellular level) does "detoxify the blood" mean. (Hint: NOTHING)

Please, please, please have KSL reconsider further promotions of this product. Use the "ask a doctor" link on the front page of the KSL website and present him/her with the promotional material, or otherwise get a true medical opinion. Money from advertising is one thing, but professional integrity should still play a role in everything about your morning show.

Most Sincerely,
-dras (Hoping to hear more carpet cleaning and cocoa ads.)

May 27, 2004
Hello, G&A:

A couple months ago a I requested removing Morning Show commercial spots for "Supreme Greens" product. They quickly dissappeared, thank you. Not meaning to belabor, but I thought you may be interested in a recent FDA warning:

The U.S. Food and Drug Administration has ordered ITV Direct to stop claiming in labeling and on its Web site that Supreme Greens with MSM. http://www.supreme-greens.info/ is effective against a long list of diseases and conditions. [Costello GT. Warning letter to Donald W. Barrett, Jr., April 19, 2004] http://www.fda.gov/foi/warning_letters/g4690d.htm
The FDA warning letter also identified nine "structure/function" claims and one nutrient claim that FDA officials believe are not supported by reliable scientific evidence...

Keep up the good work!

Yours Truly,
-dras
http://www.quackwatch.org/01QuackeryRelatedTopics/PhonyAds/info.html
Supreme Greens with MSM™
A show called "Today's Health" features the fast-talking "Dr. Alex Guerrero" (an acupuncturist, not a medical doctor) who asserts that "all disease is in the blood and over-acidification of the blood and tissues is the primary contributor to disease and sickness." According to Guerrero: (a) soil depletion has caused our diets to be nutrient deficient, which creates a huge nutritional deficiency in our diet; (b) yeasts, fungus, molds, bacteria, and viruses need an acidic environment to thrive and grow. Modern daily diets and lifestyles are conducive to such proliferation and growth; (c) Supreme Greens with MSM™ is a powerful formulation of organically grown grasses and vegetables, sprouted grains, blood purifying and immune enhancing herbs, and antioxidants; (d) fatigue, foggy thinking, acne, diabetes, and many other diseases are signs that the body is too acidic; and (e) the nourishment given to the body needs to have a minimum resonating frequency of 70 Megahertz. Typical American diets rarely resonate above 50 Megahertz, most supplements have a standard frequency of only 5-10 Megahertz, but Supreme Greens "resonates at an astonishing 250 Megahertz." Guerrero also claims to have conducted a five-year study which found that 192 out of 200 people with cancer and various other diseases, all of whom were diagnosed as terminal, survived because they took his product. After a "caller" to the program states that Supreme Greens caused her to shed 81 pounds in 8 months, Guerrero explains that weight loss occurs because the body no longer needs to have a layer of fat to protect itself against the effects of acidic body fluid. Web sites promoting the product also claim that a serving is equivalent to approximately two pounds of fresh vegetables, which is certainly not true. It contains some if the nutrients, but the pills do not contain the dietary fiber that accounts for much of the benefit obtained by eating vegetables. Like Barefoot, Guerrero recommends frequent testing of one's saliva to see whether the body is too acidic. However, saliva testing has no practical value in evaluating general health status.
Guerrero's claims are about as far-fetched as any I have ever encountered. The body's pH is kept within a narrow pH range by powerful biochemical mechanisms. It is not influenced by diet and does not go out-of-whack when people get sick. Nor do nutrients and body cells "resonate" as Guerrero describes. There is no logical reason to believe that taking Supreme Greens will cure any disease or cause people lose weight. Nor do I believe his claim that 192 out of 200 his "terminally ill patients" with a wide variety of disease are alive today because they took Supreme Greens. Claims as blatant as these violate federal and state laws against false advertising as well as the marketing of unapproved and misbranded drugs.

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