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Wednesday, March 15, 2006

The new noni tea study

http://www.forbes.com/lifestyle/health/feeds/hscout/2006/03/02/hscout531309.html
Noni Juice Might Lower Smokers' Cholesterol
03.02.06, 12:00 AM ET
THURSDAY, March 2 (HealthDay News) -- Claims that it can ward off any number of ailments have helped boost annual sales of Tahitian noni juice into the billions, and now a new study suggests the drink may, in fact, help lower cholesterol.But skeptics note that the small study -- like most others looking at the product -- was funded by the maker of the juice, and they are calling for a larger, independent clinical trial...


I'd like to look at more information on the study. I couldn't find it and the Forbes article doesn't say much. There are some things about it that raise an eyebrow.
1. Why 106:26 active to placebo? What were the P factors in this study and how did numbers in the two groups compare?
2. Why just smokers? The ability to extrapolate the data to a wider non-smoking population is limited. What were the other didactics of the study participants?
3. What was in the "harmless placebo mixture"? If it wasn't at the very least the grape and blueberry juice that the Noni drinkers had, a significant control was missed. If noni is known to have diuretic properties (like most teas) perhaps there should have been a reasonable substitute.
4. That the lead researcher (Wang) went forward in the Forbes article to include a marketing-perfect testimonial about noni, in my opinion, puts to question the credibility of the research team.

As much as I can't make conclusions about the study based on the Forbes article, based on the above, I can speculate that this study is all about the science of marketing noni.

BTW: While we're brewing a pot of evidence for noni, here's a bitter bean: It can maybe cause you to be sterile. (Raji Y, Akinsomisoye OS, Salman TM. Antispermatogenic activity of Morinda lucida extract in male rats.Asian J Androl. 2005 Dec;7(4):405-10.) Let's see 'em put that in their brochure. But, it all goes to show that investigating the effects of new pharmaceuticals is probably a good a idea before mass marketing them.

I just just got back from a drive home up Interstate 15, where a nice new Morinda TNI (noni) facility is keenly visible just off the freeway, not too far from the elegant NuSkin and Usana campuses. All are just a few miles north of the DOT freeway sign for the "Young Living Heritage Farm" I wouldn't trade my home state for the world!

nawledge

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