The language of Alernative Medicine: CAMspeak

"Detoxify" is a GREAT word. It is an absolutely necessary word because it is a SAFE word for the supplement industry. What else can we actively do without expressly implying that we are diagnosing, treating, or preventing disease? "Neutralize" infers a measurable chemical (ie acid-base) imbalance, "cleanse" infers identifiable impurities. We can't use "treat", "cure". "Correct", "benefit", or "restore" aren't even as safe as "detoxify" when it comes to skirting FDA regs for a supplement.

Here's a fun game. Compress some kind of organic matter into a pellet. Package it. Then for the label, choose a word from a, then b, then c, to make a 3 word statement about the amazing benefits of your product.

a. energize, detoxify, balance, empower, vitalize
b. life-force, cell-action, mind-body, auto-immune (create your own, but hyphenated words are better.)
c. processes, function, behavior, activity