DSACDAD Part Two

KC, who sent me the original DSACDAD question, confessed he knew up front about the "Havidol" satire:

Linked from fark.com:

http://www.int.iol.co.za/index.php?set_id=1&click_id=29&art_id=iol1171790988617F236


New York - A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.

Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a website, mock television and print advertisements and billboards is so convincing people think it is authentic.

"People have walked into the gallery and thought it was real," Mahmood said in an interview.


'Subtle kind of parody'
"They didn't get the fact that this was a parody or satire."